Originally Posted by MDLawn
I probably could get a lot of lawn maintenance like that if I lowered my prices and bumped up the number of clients. But here's the problems I see with that.
1.) I don't want to mow lawns
2.) If I price cheap I cannot afford to have half way decent workers (don't have any yet as I'm way too small) as I could only offer them peanuts for pay.
3.) Having subpar workers means more calls about problems
4.) More problems means no referrals and possible bad news spreading
5.) Being cheap means you'll be known as that, which means all you can get is cheap work....
I'm just not seeing mowing lawns as a way to have a money making business the way many things are at the moment. I'll take the ones at my price points but that means walking away from probably 80% of the potential customers. That means not getting landscape maintenance or install projects. But if they're to cheap to afford lawn maintenance can they even afford my other services.
That business VP customer of mine said this. "Don't become a commodity." Take it as you wish, but I like it... I will not be "traded" on the open market like 90% of lawn guys are.
Originally Posted by jrs.landscaping
You guys have good points. Finding a direction and following it can be hard for a business just starting but if not implemented in the early stages can lead to trouble. We have gone the other way from you guys. We don't target high end clientele, we don't even target residential accounts, we have built our business on the commercial services side. Would I like to target high end beach front home, absolutely, but our business is geared differently. In the coming years I would like to branch into offering sweeping and fert for our accounts instead of subbing out the work. In five years I would like to test the residential market and see if it is something we could expand into.
Not against commercial. Prefer residential because I am limited in equipment and employess.
Though last year I got a customer that was paying $40. I got $72, actually she gives me an $8 tip so it's $80.
This year I got another customer that was paying $45. I got her for $60.
The point is to remember many people will lie an claim they were paying way below the going rate to get you to match a fake price.
Many customers even when their lips say they want great service they are lying because they just want cheapest price.
I do not care what they paid their last guy or claimed to pay their last guy.
I point out what the other guy was not doing and what I would do for them.
This is why I got those 2 customers to step up and pay a lot more to hire me. You do not sell lawn mowing. You sell yourself.
It has taken me 3 years to be drawing a modest salary. I was not willing to wear out me, truck, trailer, mower, and my equipment low balling.