In the old days the largest companies bought the biggest ads in the Yellowpages and got the most calls. Things really have not changed that much. You have to invest heavily to be prominent on Google, especially if you are in a large market.
However, that investment does not HAVE to be monetary. If you are willing to spend a ton of your own time you may be able to do it yourself. But, if you have no money and no time or desire then your site will be an online brochure- nothing more. And for a bunch of us that's fine.
Posted via Mobile Device