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Old 06-18-2013, 02:56 PM
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spitfire3416 spitfire3416 is offline
LawnSite Senior Member
 
Join Date: May 2011
Location: Central Jersey
Posts: 383
Most effective postcard advertising

When designing your postcards for mailing, what do you feel has given you the most effective return rate? I see guys who will write something along the lines of "let us mow your lawn this summer so you don't have to!" or they'll offer a discount on a particular service like "first cut free", OR they will advertise a service such as overseeding and provide a full description of what it is and how it can benefit their lawn. I feel all of these strategies can be effective depending on who the potential customer is, but what do you feel is the most effective? Maybe I should just include all of them on my postcards? lol
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