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Old 07-07-2013, 07:41 PM
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tonygreek tonygreek is offline
LawnSite Gold Member
Join Date: Aug 2004
Location: Lancaster, PA
Posts: 3,285
Originally Posted by Chilehead View Post
Complicated web navigation (like on some auto makers sites) is a hassle and frustration.
I completely agree and could probably write a book just on this topic...however...

The vast majority of LCO's are not car companies. Yes, the navigation should be extremely easy, and not overwhelming, but it's also not a reason to go with only one page. Stick to the core Home/Services/Contact page and you're gold. You really have no reason to, nor should you, have 30 options in your nav bar. If you have 30 pages, have them logically linked from within your pages, but leave the nav bar for high-level. Take your visitors through their site in a logical way and you'll do great. Bonus to this approach? Search engines love it.
I know lawn & landscape marketing, branding, and web strategy. I'm not anonymous, I just don't self-promote.
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