[. Pertaining to number 3, what do you mean by "tons of citations"? Me citing/linking to other relevant topics on other sites, or vice versa?[/QUOTE]
Neither. A citation is a mention of your business name, address, and phone number. While this is different than a backlink, many citations include your website and are also, therefore, links. The citation is important for local SEO. It lets search engines know that you really exist, where you exist, and how you can be contacted. They try really hard to make local info accurate, so they prominently feature companies with lots of consistent citations.
You can read more here: https://getlisted.org/static/resources/why-citations-are-important.html
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