Originally Posted by shovelracer
It comes from marketing directing people to the website. That could be anything from flyers, to truck lettering, to billboards, and even the online ad companies like yahoo, google, and the thousand others.
This is an underestimated aspect of web marketing, or anything that gets people to go through one or two steps before reaching out to you. Many don't recognize that it's an excellent sales pre-qualification tool just by existing.