I have been experiencing a lot of resistance from soem of my clients lately with regards to my pricing. I am pretty confident that my quotes are competitive and even low for the area, but I think I may be presenting things in a way that leads them to believe that I am overcharging them.
Here is an excerpt from a lawn renovation quote for 8,000 sq ft of lawn on a very steep hill. Application of loam will be done at .5in (admittedly probably not enough).
Here is a response from the client to the quote:
"Why did you select loam instead of general dirt, or topsoil? I was surprised to see the application so expensive given you have mechanical equipment to do the spreading. What's driving the labor cost so high?
I'm not sure how to explain to this client that contractors do not spend $30,000 on skidsteers to make the labor costs cheaper for their clients. Normally I would shrug this off as a little bit of client ignorance, but it is becoming a regular issue and I am not sure quite how to deal with it. Any advice would be greatly appreciated.