You can upgrade your ad with yellow pages advertising. Just be aware that its $200 per month after a 60 day trial, so make sure you cancel it. You can also set up a Facebook place site. Google and Facebook also have advertising options that you can customize the amount you spend on advertising. I put $3 a day into facebook and google for a month. That generated enough clicks that my site appears in the first few results for "lawn care" in my area.
I live in a pretty small town and there are only about 5 competing company's with a web presence. So it wasn't a great accomplishment to get to the top of the listings but I feel like the 70ish dollars I spent on advertising to get my site up was worth it.