I network with 4 other local companies that do what I don't.
They in turn do the same for me.
I lost a customer recently that decided they wanted a "full service" outfit, which I'm certain was cost generated.
The market is what it is, and there really isn't a "typical customer" anymore.
The middle class market where most of us live and work continues to struggle and the squeeze goes on.
Price shoppers grow by the day, and the client who wants Walmart lawn and landscape is where it's headed.