Obviously a lot of people think papa johns is indeed the best based on sales all over the country.
It's like saying "affordable lawn care"......who can afford it? Sure, if you disconnect cable, internet, and stop buying starbucks.....its very subjective and I still intend to charge what i need to to make a profit.
I have no problem saying i'm "the best", because to my customers, I am the best. And they love me until they decide otherwise, or that I may not be so affordable after all.