Originally Posted by JohnnyRocker
I suppose these are like any form of leads. If you low ball everything, then you will get every lead, lol. It is what it is.
Indeed, it is what it is. It is an excellent source of leads. Homeowners looking for qualified and insured contractors. Every lead is not viable...not even close. It is however a very cost effective source of new customers, my average cost of acquisition through SM is $52. My customer base has a value of $1500 per customer. This is a no brainer. The only complaint I have with SM is not enough leads.