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Old 09-01-2013, 11:31 AM
CollegeMowers CollegeMowers is offline
LawnSite Member
Join Date: Jan 2008
Location: Bend, Oregon
Posts: 115
Saying you are the "best" company in town does not hold any value and no it is not false advertising. Use it all you want, however, it is meaningless in today's consumers mind.

If you want to be an effective advertiser you need to use tangible statements. I.e. "we have over 200 positive reviews"! Or "we maintain over 200 residential properties".
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