Sorry, but that article should never be used as supporting documentation. There wasn't a single fact, or even the hint of one, that social media for service businesses is a waste of time. There are plenty of cases to be made as to why it's tough, or even impossible, for a service business to take advantage of Twitter or Facebook, but that fluff wasn't one of them
Well, maybe. I do realize it's just opinion. Unfortunately what's out there is mostly from proponents who seem to have a horse in the race so it's hard to find an objective view with hard facts to back up what you are saying and what I have always believed. That article was the only one that stood out.