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Old 09-14-2013, 01:45 PM
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tonygreek tonygreek is offline
LawnSite Silver Member
 
Join Date: Aug 2004
Location: Lancaster, PA
Posts: 2,830
Quote:
Originally Posted by britsteroni View Post
I don't understand why you're not willing to provide some sort of proof to those looking to build trust with you.
These are good questions, britsteroni, and I'm neither offended nor thinking you're raising a fuss as you raise valid questions. I'll do my best to address...

There are 1,800 posts and years worth of help on here that I like to think builds legitimacy and trust (I wrote a post on here telling people that meta keywords are dead, and not to bother with them and avoid web devs who say you need them, appox 10 years ago). In terms of my background, I spent years working in consulting and project mgt for Arthur Andersen/Andersen Consulting/Accenture, Razorfish, NCR, AT&T, going back to the dot com boom, bust, and Enron. I've worked web projects for clients such as Mercedes Benz, Disney, Dodge's NASCAR team, Pets.com, Victoria's Secret, and too many startups to list, as well as a stretch in the LCO space. My background is, it's safe to say, "full stack".

Quote:
Are you just not interested in gaining clients from your time on Lawnsite?
Amusingly enough, no. The moment I become a paid advertiser is the moment my advice can immediately be called in to question, regardless of validity. I have thought long and hard on this one, though, and maybe one day that will change. I've been working on a web marketing framework, geared towards LCOs, for quite some time. My goal is to bring down the TCO for the smaller guys because I see every day what areas they struggle with, and how they can get taken for a ride. My helping people on here is easy because I can regurgitate a web review in my sleep, but I also like to keep active with what needs people have so that I can refine my own ideas. If I get anything out of this, that's it. I keep my finger on the pulse, so to speak.

I also respect Lawnsite's guidelines for self-promotion, to the extent that those who know me on here (and there are many, actually) will attest to the fact that I make people jump through hoops to contact me about a project they'd like done. And a PM is not a hoop. About the only way I work with lawnsiters is if they get referred by someone else who happens to be a member, or they present a very compelling reason re: a jam they've probably found themselves in. In fact, I think it probably frustrates people when I tell them that they need a referral through a non-lawnsite channel. On several occasions, when members have indicated I had a hand in their sites (an innocent thing and they're only trying to help with a referral, as they were satisfied) I have asked the mods here to remove those posts. I abhor the appearance, perceived or otherwise, of any conflict of interest.

Quote:
Does it just come down to being afraid that folks will steal your web copy?
Not at all. And catching it is no effort as I run scheduled, weekly scrapes. That's a minor inconvenience that gets handled with either a phone call from myself and, if needed, a C&D sent to them. In most instances, the phone call handles it and, of those, almost every one is an LCO owner who says, "Man, I'm sorry. My web guy/nephew/son-in-law did it and I had no idea.".

Quote:
I guess I don't understand what you'd have to lose... If your sites are ranking for organic searches (which I'm 100% sure they are based on everything I've read from you), don't you think people could just steal ideas that way?
I don't really view it so much as theft until they steal pure design and content (leaving the company name throughout the content offends me for their poor effort more than anything else. lol). Other than that, for any web idea or strategy, there is exactly one new idea and a list of thousands who adopt and iterate. I've explained exactly how to dominate local rankings, it's just a matter of following through (which most don't even do 10% of). Looking at my sites will bring it no more or less in to focus than looking at lawndoctor.com (hint ), or any other company that is in the top 5 for your city.

Now, to really wrap this up with a bow, the #1A reason I don't attach a name to my posts or work is that I have a recognizable name and responsibility in an entirely unrelated world. While you have all probably seen some of my web work over the years, more people know me via other media outlets, so I try not to cross-pollinate two, 180 degree different worlds. That will be changing soon as I've decided to go "on the record" in the web world because, in all honesty, years of pseudonym use is a pain and my media work is behind me. lol With all of that said, I freely give out my contact info to people that PM me. I just don't post it on here, for the same reason I don't recommend that most LCO's post their web links on here. The SEO power of this site cuts both ways.
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a guy who knows the lawn industry, branding, and web strategy

Last edited by tonygreek; 09-14-2013 at 01:50 PM.
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