sounds just like a "company" i heard about that was trying to pitch people on yet another "pay to list" exact match domain directory site that they never actually registered the domain name for. they were looking to sign up LCOs, but were to cheap to register the domain name, before trying to prove their junk concept.
sadly, i'll never know what the look on his face was when he realized his one, little error. lol
a guy who knows both the lawn business and web strategy