Loyalty and financial responsibility. Lots of Dollar store types out there. I call the bigger companies the Kmarts of lawn care. Not a lot of people that are like Neiman Marcus or the Bentley dealership. "don't leave until I give you your check". Music to my ears.
They who can give up essential liberty to obtain a little temporary safety, deserve neither liberty nor safety.
Benjamin Franklin 1775
Sell not virtue to purchase wealth, nor Liberty to purchase power.
Benjamin Franklin Poor Richard's Almanac1738