Originally Posted by imownh
We did find that the domain iPlowNH.com was so easy to remember that even when people for got our business name, phone number or even what our trucks looked like that they could remember iMowNH. With iPlow it was much the same.
Yep, that's the best benefit/value of an exact match or keyword-memorable name.
a guy who knows the lawn industry, branding, and web strategy