Originally Posted by Sean Adams
Again, not the same thing. If you create an ad or an advertising campaign, did your homework, know your audience, know where you are placing that ad, there is an assumed outcome that can usually be quantified. Do some ad campaigns fail? Sure. But in regard to SEO, often times you are handing over money not knowing where that money is going, where it is being spent or if you even paid too much or too little
You keep making the point of comparing apples to apples, yet then you go and compare educating yourself researching other marketing campaigns versus hiring SEO without doing research about it at all.