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Old 11-06-2013, 11:20 PM
ducnut ducnut is online now
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Join Date: May 2013
Location: central IL
Posts: 1,438
Quote:
Originally Posted by tonygreek View Post
I think you're being a bit hardline with your notion of consistency. And 10 services is neither daunting, nor difficult. Every single one of those can be explained, even if only to say "Concrete Edging: We cut that perfect edge, ensuring a beautifully clean, visual break between your lawn and the sidewalk. We even clean up the mess, leaving you with nothing to do but enjoy the view".

If a customer calls you, does the conversation go like this:
Customer: Hi, do you do lawn maintenance?
LCO: Yes, we do.
Customer: Great! What does that entail or include?
LCO: Well...you know...we do lawn maintenance. We, uh, maintain the lawn. And stuff.
The answer, of course, is that it better not go that way. 10% content per page is abysmal. Words need written. Without words, you really have nothing to rank.


Again, it's not difficult at all. Work the city/town/suburb keywords in to the content. Create specific, localized, pages. Add them to alt tags. The photo gallery page? Was a picture taken in [city]? Tell us that. Telling us that tells Google that.
Quote:
Originally Posted by tonygreek View Post
I should probably clarify this one a bit more. While working location keywords in to your content is a great idea, there is also nothing wrong with creating a service area page and listing the cities you cover. It's when you start stuffing each page's footer with keywords where you can run in to Google issues.
All good points and sensible ways of doing them. That's what discussion forums are for, right?
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