Thread: Flyer Tips
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Old 11-06-2013, 11:01 PM
A. W. Landscapers, Inc.'s Avatar
A. W. Landscapers, Inc. A. W. Landscapers, Inc. is offline
LawnSite Bronze Member
Join Date: Oct 2013
Location: Fort Worth, Texas
Posts: 1,304
If this is a trifold brochure, what are you putting on the other side??? Half of your brochure is blank. With a trifold brochure you have six panels to fill…three on one side of the page and three on the other side.

Personally, I don't like it at all. To me is screams, "look what I tried to do on my computer".

Put some money together for a marketing budget and get your marketing material professionally designed and printed…you will save time and money in the long run and you will have professional looking marketing materials to attract customers.

The whole purpose of marketing is to attract customers. Amateur quality marketing materials do exactly the opposite…they steer potential customers away.

If you haven't done it yet, spend some time writing down the content for your marketing material…Write a few paragraphs that describe your company and services and why people should choose you/your company. Is there something that separates you from the competition such as edging with an edger and not a trimmer turned on its side?

What message do you want to deliver with your marketing material? Low price will do anything for a buck…high end & expensive…average price/average work…etc. What's your message? Come up with some catch phrases that match your message…Professional lawn & yard care…your lawn deserves the best…etc.

These things will help your designer when he/she is creating your marketing material.

Lastly, I don't quite get the name of your company. I'm not trying to be harsh, just honest. I find the company name very confusing. I'm not even sure what the name of the company is, is it "Rescue Lawn Care" or is it "Rescued Lawn Care and Maintenance"? You have different names in different spots. You also use the word "I" to refer to yourself as a person instead of "we" to refer to the company…it should be "We have plans…" not "I have plans…" To me, "Rescued Lawn Care" means I should only use your company if my lawn needs to be "rescued". Since I know my lawn is in relatively good shape, I must not need your services…flyer, meet garbage can. I hope this helps.
A. W. Landscapers, Inc.

Hustler X-One 60"
Wright Stander RH 36"
eXmark 21" ECXKA21 Mower
Stihl FC110 Edger
Stihl FS90 Trimmer
Stihl FS55R Trimmer
Stihl HS56C Hedge Trimmer
Stihl MS391 25" Bar Chainsaw
RedMax EBZ7100 Blower
Earthquake 16" Rear Tine Tiller
Honda 9" Mini Tiller FG110
2014 GMC Sierra Denali HD
7' x 16' Enclosed V-Nose Trailer
6' x 12' Dump Trailer
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