Originally Posted by Exmarkboy13
THINK im sticking with Asturi, but still having trouble. If I go with my last name, do you feel its still
"personal", as in, "its my company, not the entire families" ??
It's your company no matter what you name it.
It doesn't matter what the name makes you feel, it matters what the name makes your clients and potential clients feel and it matters how easy it is for them to remember the name you have given your company.
Give your company its own name not your name. Build brand recognition for that name and if you feel so strongly that you still have to stroke your own ego, start promoting yourself as "Massimo Asturi Owner of ________".
My best advice to you is to leave your ego behind. Build a business that will have value without needing to have you and your name attached to it.
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