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Old 11-11-2013, 10:13 PM
A. W. Landscapers, Inc.'s Avatar
A. W. Landscapers, Inc. A. W. Landscapers, Inc. is offline
LawnSite Bronze Member
Join Date: Oct 2013
Location: Fort Worth, Texas
Posts: 1,300
Originally Posted by Exmarkboy13 View Post
THINK im sticking with Asturi, but still having trouble. If I go with my last name, do you feel its still
"personal", as in, "its my company, not the entire families" ??
It's your company no matter what you name it.

It doesn't matter what the name makes you feel, it matters what the name makes your clients and potential clients feel and it matters how easy it is for them to remember the name you have given your company.

Give your company its own name not your name. Build brand recognition for that name and if you feel so strongly that you still have to stroke your own ego, start promoting yourself as "Massimo Asturi Owner of ________".

My best advice to you is to leave your ego behind. Build a business that will have value without needing to have you and your name attached to it.
A. W. Landscapers, Inc.

Hustler X-One 60"
Wright Stander RH 36"
eXmark 21" ECXKA21 Mower
Stihl FC110 Edger
Stihl FS90 Trimmer
Stihl FS55R Trimmer
Stihl HS56C Hedge Trimmer
Stihl MS391 25" Bar Chainsaw
RedMax EBZ7100 Blower
Earthquake 16" Rear Tine Tiller
Honda 9" Mini Tiller FG110
2014 GMC Sierra Denali HD
7' x 16' Enclosed V-Nose Trailer
6' x 12' Dump Trailer
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