Does anyone here use google trends to help refine their SEO or other marketing strategy? Looking through tonight I found some beneficial information. One of the key things I noticed is that for the past 8 years the number of searches for lawn care has been declining each year however the number of searches for lawn care services has been on a steady incline annually. Also it's fairly obvious why but the number of searches bottom out in december and begin a rapid incline in march then peak in april and may then have another rapid decline however there is frequently a slight resurgence in august before dropping off completely for winter again. Just some information to help people out. Hope you can use trends to better target your marketing and report back on what you learn.