The key to this marketing strategy is lil cost!
Granted we already do a lot of marketing but you can spend 10's of thousands on TV Radion and postcard mailing and may or may not get a good response or better yet ROI.
With block leading u have a lil labor and nothing else.
If u go out a time or two and it doesn't work then u quit.
I think used in combination with what I listed above as part of a marketing program it can work.
As started...just don't know til u try
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