Originally Posted by CrimsonMaintenance
"I have enough of a clue to know that a gross figure without the net figure is a useless number that has no worth that can be attached to it."
What is your ideal margin?
Then why bother to post a gross without the net to support a point when the gross number alone can not support anything?
There is no Ideal Margin.
There is only working towards the best margin that one can obtain.
Eample, there are people that only want to mow. Straight mowing has a low profit margin. Though with the right accounts, the right equipment, the right volume one can do well.
Wal Mart is doing very well with their low price low profit margin ways.