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Old 12-18-2013, 11:12 PM
A. W. Landscapers, Inc.'s Avatar
A. W. Landscapers, Inc. A. W. Landscapers, Inc. is offline
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Join Date: Oct 2013
Location: Fort Worth, Texas
Posts: 1,304
I haven't done it for lawn care but I did something similar a number of years ago when I started my home improvement business. I ran a full page color glossy ad (usually on the back inside cover). If memory serves, the ad was $995 a month and I got an excellent ROI. These were free "home improvement" magazines with a full color glossy cover, black & white pages, and color pages and they were distributed to local supermarkets, convenience stores, and several other locations. This probably isn't very helpful since the projects I was doing would range anywhere from $200 to $20,000+ with the bulk of the projects in the $1,500 to $5,000 range.

A few years back around the time of Obama's first year or two in office (guess where this is going), I tried advertising my woodworking and home improvement business in two different "upscale" magazines which were direct mailed and were also available at salons, spas, and various other locations. This produced a poor ROI. Around the same time and slightly after, I tried advertising in a similar style "home improvement" magazine as the one I described above except this magazine was directly mailed to homes with a value above a certain price with household incomes above a certain level. This also produced a poor ROI.

I now focus on internet marketing (Google AdWords) and door hangers, both of which are providing a good ROI. Next year I'll definitely be adding EDDM to the mix and I am possibly considering advertising the landscaping business in the two "upscale" magazines to see if anything has changed.
__________________
Regards,
Scott
A. W. Landscapers, Inc.
www.awlandscapers.com

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