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Old 12-19-2013, 12:12 AM
A. W. Landscapers, Inc.'s Avatar
A. W. Landscapers, Inc. A. W. Landscapers, Inc. is offline
LawnSite Bronze Member
Join Date: Oct 2013
Location: Fort Worth, Texas
Posts: 1,300
I haven't done it for lawn care but I did something similar a number of years ago when I started my home improvement business. I ran a full page color glossy ad (usually on the back inside cover). If memory serves, the ad was $995 a month and I got an excellent ROI. These were free "home improvement" magazines with a full color glossy cover, black & white pages, and color pages and they were distributed to local supermarkets, convenience stores, and several other locations. This probably isn't very helpful since the projects I was doing would range anywhere from $200 to $20,000+ with the bulk of the projects in the $1,500 to $5,000 range.

A few years back around the time of Obama's first year or two in office (guess where this is going), I tried advertising my woodworking and home improvement business in two different "upscale" magazines which were direct mailed and were also available at salons, spas, and various other locations. This produced a poor ROI. Around the same time and slightly after, I tried advertising in a similar style "home improvement" magazine as the one I described above except this magazine was directly mailed to homes with a value above a certain price with household incomes above a certain level. This also produced a poor ROI.

I now focus on internet marketing (Google AdWords) and door hangers, both of which are providing a good ROI. Next year I'll definitely be adding EDDM to the mix and I am possibly considering advertising the landscaping business in the two "upscale" magazines to see if anything has changed.
A. W. Landscapers, Inc.

Hustler X-One 60"
Wright Stander RH 36"
eXmark 21" ECXKA21 Mower
Stihl FC110 Edger
Stihl FS90 Trimmer
Stihl FS55R Trimmer
Stihl HS56C Hedge Trimmer
Stihl MS391 25" Bar Chainsaw
RedMax EBZ7100 Blower
Earthquake 16" Rear Tine Tiller
Honda 9" Mini Tiller FG110
2014 GMC Sierra Denali HD
7' x 16' Enclosed V-Nose Trailer
6' x 12' Dump Trailer
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