I was thinking that this year it might be easier to phase in the price jump...and offer a bigger discount to help cushion the shock. I mail out a prepay/renewal letter in December for a Jan 15 deadline. 20% discount for next season. Then we send out a spring renewal for those not yet booked. Goes out in February with about a March 30 deadline and a 10% discount for 2014. I think a second mailing should have less of a discount.
What do you do for renewal mailouts and deadlines? Thanks for the tips BTW.