Originally Posted by tonygreek
You're correct. Much like building a retaining wall is not hard, building a web site is not difficult. Keeping the wall from falling over, or getting the web site found, are the hard parts.
Re: Facebook Pages, unless you have a built in audience, or can quickly grow (a legitimate) one, it has very little, inherent value. For the vast majority of LCO's, it doesn't have much more value than the link juice provided on your Page to your site.
That's a good point. I guess how fast someone wants to grow would dictate how effective and how expensive a website may need to be. Thanks for pointing that out.