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Old 01-22-2014, 01:12 AM
A. W. Landscapers, Inc.'s Avatar
A. W. Landscapers, Inc. A. W. Landscapers, Inc. is offline
LawnSite Bronze Member
Join Date: Oct 2013
Location: Fort Worth, Texas
Posts: 1,300
I understand what you're saying too.

If we go back and look at the U-Haul advertisement (which seems to be working for them), that ad tells us what they are selling (truck rentals - thanks to branding), when the offer is good for ("Now"), the price ("$19.95"), where we can use it ("In-Town"), and that extra fees above and beyond the $19.95 do apply ("Plus Mileage")

Here is what their ad says:
"Now only $19.95 In-Town Plus mileage"

That's an honest ad that millions will see and anyone who can rent a truck can rent it at that price…it's an option for every one of them.
A. W. Landscapers, Inc.

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