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Old 01-30-2014, 09:06 AM
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tonygreek tonygreek is offline
LawnSite Gold Member
Join Date: Aug 2004
Location: Lancaster, PA
Posts: 3,283
Originally Posted by Tuttled View Post
good man, just do a step above quality work with fair pricing and great customer service and all will work out!
While a great, feel good, notion, this does not allow him to "grow substantially this season". People on here like to hammer the notion of "don't give away your work", but if that promotion is legitimately looked at as the cost to acquire a customer, as any other marketing is, there is no problem with it. If there is any issue with "giving away" a Spring Cleanup, it should be that you should never front-load a promo and that a cleanup is, in this situation, likely a high cost to acquire a customer. If you view it only through the lens of "giving away work", you're missing the bigger, long-term picture.
I know lawn & landscape marketing, branding, and web strategy. I'm not anonymous, I just don't self-promote.
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