This is an interesting topic. With the www. we give away too much of our privacy. An "about page" with church, or charities mentioned shows political opinions, which can allianate half the potential customers. I was always told that the more information you provide, the more questions you raise. I have a lot of customers that I've had for over 20 years. I have shared my history and opinions with many. But there are many that I wouldn't share some opinions with.
When you mention charity work, I'm thinking...advertising expense. Pandering...
When you mention church, I'm thinking...your forgiven, not innocent among other things....many other things.
When I see the used car lot named "5 kids used cars" (really) your saying "family man", but I'm reading... you want me to buy groceries...and a lot of them.