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Old 02-02-2014, 08:20 AM
Bryan27 Bryan27 is offline
LawnSite Member
 
Join Date: Aug 2013
Location: Memphis, TN
Posts: 145
Quote:
Originally Posted by TPendagast View Post
Your tag line is making grass greener and gardens more colorful….

Greener than what? more colorful than whose work?

Those are competitive words, you are saying you can do better than the other guy.

But you look down at pointing out HOW and WHERE, with examples on how you can do better? Or did you suppose you might find some commercial sights that inexplicably have no current landscaper and are letting their place overgrow until you happen to find them?

How exactly DO you make the grass greener, please enlighten me.
Are you going into talk to one of my customers with the hopes of taking my work away from me, so you can have it… but it's unethical to take a picture of how may grass isn't green enough?

Aren;t you already stalking by going in and talking to my client, when you know full well their property is being serviced?

Or are you hoping to help them out in a mutually beneficial arrangement than doing better work than me, as your tag line suggests?

Is this false advertisement? Can I file suit against you under the unfair trade practices act?

I think not.

Your Tag line says it all.
You think you can do better than your competitor… so SHOW your prospects WHAT you will do better.

You are already 'unethically' stalking.

A man who understands salesmanship!

In any business, it doesn't do you any good to trash and bash your competitors and certainly not to a prospective customer. It also doesn't make the prospective customer think fondly of you by pointing out how crappy some areas of their lawn look. They might agree with you, but saying it directly is in poor taste. Remember, at some point that person hired their current company to do the work that you are picking apart and you are essentially telling that person that they are a poor decision maker.

If their curbs are hacked to pieces from a string trimmer, you don't have to tell them that, point out that you use an edger that will make a perfect line along the curbs and sidewalks that defines the lawn. Create a 10 (or however many) point checklist that you will use in evaluating the completeness of work each time the property is serviced. As you walk the property with the owner/manager/president, stop in front of something that you see the current company missed and hand them a copy of the list and go over it with them and explain how you use the checklist to ensure your customers a level of service they will appreciate and benefit from. When you do this and they look down the list and see those two weeds in the bed, the one stray branch of new growth in their hedge, the clump of grass left on the curb...you wont have to "say" anything, they'll think it to themselves. They'll see the value in it without you telling them and coming to that conclusion on their own is much more powerful than if you tell them outright. A good salesman knows when to shut his trap and let the customer sell themselves.

You'll find it exceedingly difficult to sell your services to customers if you can't show them that how switching to you over their current service provider is going to benefit them. I think the term "vulture" is being used inappropriately in this conversation, the term competitor would be my choice of words.
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