Good article Trees!
Mayhem, i am just giving you my opinion, please ignore it if you want to. I do know what the word means.
To me the word extreme sounds immature.
Also, it goes over the top. I do not believe someone if they tell me that they will be extremely punctual, extreme quality, or extremely affordable. It just sounds like fluff (over exaggerated).
If you are selling your services to teenagers, then it is a great name, if you are selling your services to middle aged folks like me, we aint buying.
Best luck to you Mayhem, and my extreme best wishes.