I think the best approach to being able to claim your program IS better is to show that you don't use a program, but you prefer to use your individually tailored treatment applications for their specific landscape.
I don't believe many companies offer this. Most companies purchase fert by the pallet. Same blend for all the INDIVIDUAL lawns. This is poor management in multiple ways. Sure it's cheap.
Ask your customer if they would use a doctor that treated all his patients the same or would you prefer a doctor who would treat you as an INDIVIDUAL. There's numerous reasons not to apply the same blend to different lawns. Sometimes sure. But not as a standard business practice. Control products, most likely, but not nutrients.
The biggest difference any application company can claim is a "TRUE"customized program.
Plus that any viable program is solely dependent on its architect. Then sell "YOU"!
Posted via Mobile Device