View Single Post
Old 03-21-2014, 02:40 PM
bodaggin bodaggin is offline
LawnSite Member
Join Date: Dec 2011
Posts: 88
I like this train of thought. One critique though is that she says to "reduce cognitive load" and then when picking apart CrowdRise she suggests a better value prop/call to action is "Join the crowd and have a whole lot more fun raising money for charity than you thought possible"

How about "Start Fundraising Now" with a huge button and link. Done.

Seriously, tell what you do/how/where/how much, and give the reader as many links/phone numbers to contact you as possible and sign em up. Done.

A website doesn't exist for an academic to research your company, it exists to sell your product and bring in customers. Get rid of the noise!
Reply With Quote
Page generated in 0.03347 seconds with 8 queries