View Single Post
  #28  
Old 03-21-2014, 01:40 PM
bodaggin bodaggin is offline
LawnSite Member
 
Join Date: Dec 2011
Posts: 85
I like this train of thought. One critique though is that she says to "reduce cognitive load" and then when picking apart CrowdRise she suggests a better value prop/call to action is "Join the crowd and have a whole lot more fun raising money for charity than you thought possible"

How about "Start Fundraising Now" with a huge button and link. Done.

Seriously, tell what you do/how/where/how much, and give the reader as many links/phone numbers to contact you as possible and sign em up. Done.

A website doesn't exist for an academic to research your company, it exists to sell your product and bring in customers. Get rid of the noise!
__________________
Lawn Care Winnipeg

Hero Snow Removal & Lawn Care
201 Portage Ave #1800
Winnipeg, MB R3B 3K6
(204) 998-4376
Reply With Quote
 
Page generated in 0.03805 seconds with 7 queries