Thread: critique away
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Old 03-23-2014, 11:44 AM
PaperCutter PaperCutter is online now
LawnSite Bronze Member
Join Date: Sep 2006
Location: Northern VA
Posts: 1,790
your title tags are a missed opportunity (home page is just "Home", etc)

needs to be clear on every page where you're located

the wording of your philosophy needs tweaked. I'm reading it as you're not going to sacrifice your clients' financial commitment, which is, um... mighty big of you?

My bigger issue is I really want to see you take advantage of the content opportunities you've set up on the about page. Each one of your bullet points could also be a link to a blog post on your site. I'm a treehugger but these are my reactions:

- "We use propane powered lawn mowers which reduces green house gas emissions tremendously" - data? Studies? link to a blog post where you talk about that a little more, because I'm not going to take you at your word

- "We offer sustainable mulch options such as eucalyptus" I REALLY want a post on this, because eucalyptus trees don't grow here. So tell me why it's a sustainable option if it needs trucked in from elsewhere, possibly across the country

- "We incorporate native plant species in all of our landscape designs, which will allow your garden to thrive & limits the amount of harsh pesticides needed" years of research have me calling BS on assertions like this but you know what? Sell me.

- "We recycle & compost material from jobs as much as possible" could be an awesome blog post, or a video if the compost site is impressive and active. Awesome content opportunity here, and I'm guessing folks would love to know what's recycleable.

- "We encourage our clients to incorporate edible plants into their landscape, because it doesn't get any greener than growing your own food. " how do I do that? is what everyone in MD between DC and Baltimore wants to know. Show them! Seriously, people love love love this stuff.

Beyond that it's an all right start. The colors are little in your face for me but that comes down to your taste and what your clients respond to. Logo should appear on more than just the home page, and as was mentioned, get a decent graphics file that looks crisp.

a non-AOL email address would be good too.

On Services, what are the little boxes at the end of each line? Are they supposed to be something that didn't come through?
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