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Old 03-31-2014, 07:52 PM
ApolloLawnCareL.L.C ApolloLawnCareL.L.C is offline
LawnSite Member
Join Date: Dec 2010
Location: Hartland Michigan
Posts: 33
Originally Posted by ExmarkBoy View Post
Part of the art of direct mail is the sales content. Not how slick it looks, but content. I'm lucky enough for my dad to be really good with direct mail (he used to sell radio), and I've had response rates of nearly 15%, though usually around 5%-8%.
15%? I consider 3% to be a very good return.
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