I'm always surprised when a thread like this takes off.
My rates tend to average out around $1-$1.25/min, but that's purely coincidence. I charge the market rate. My advantage over others is that I keep my accounts near each other, in 3 clusters. There's no driving back and forth everywhere.
We all face lowballers this time of year. What many people don't understand is that lawns that you can do in 20 minutes right now will take you 30 minutes or more three months from now in the heat and humidity.
And I'm surprised by the comments on here about not having truck or equipment payments. You do have them, you've just already made them, and you will make them again. You have to factor in the cost of replacing your equipment when it dies. Because it will die eventually.