Originally Posted by Dr. Cornwallis
I'm going to start using a nice brown recycled paper bag envelope that's been hand addressed with my postcard inside to try and target specific houses I want to service, I figure this way they'll at least open it and glance at my postcard.
Posted via Mobile Device
Why the additional step of putting your postcards in envelopes and making letters out of them?
When you mail/pass out postcards the message is right there on the front, so the recipient can see what itís offering immediately. Letters are concealed in an envelope. Most people will throw away a marketing letter without ever opening it. Postcards eliminate this barrier. Recipients see your message and therefore you accomplish half the battle of marketing.