Originally Posted by PostcardMania
Why the additional step of putting your postcards in envelopes and making letters out of them?
When you mail/pass out postcards the message is right there on the front, so the recipient can see what itís offering immediately. Letters are concealed in an envelope. Most people will throw away a marketing letter without ever opening it. Postcards eliminate this barrier. Recipients see your message and therefore you accomplish half the battle of marketing.
I can argue with this
We did personal hand addressed envelopes to a mailing list two years ago. We had over a 50% response rate and it was just a simple typed letter saying we are now servicing their area. Hand signed of course
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