Originally Posted by whiffyspark
I can argue with this
We did personal hand addressed envelopes to a mailing list two years ago. We had over a 50% response rate and it was just a simple typed letter saying we are now servicing their area. Hand signed of course
Posted via Mobile Device
That's an awesome response!!! I certainly don't want to argue here. I'm just sharing what we know to work best after doing direct mail for 16 years. That doesn't mean that what I'm sharing applies to every single business, there are of course exceptions and I'm always willing to learn and find out new things.