View Single Post
  #28  
Old 07-15-2014, 07:44 AM
gcbailey's Avatar
gcbailey gcbailey is online now
LawnSite Bronze Member
 
Join Date: Mar 2012
Location: southern WV
Posts: 1,888
Quote:
Originally Posted by JimLewis View Post

A high end customer wants to feel like they're dealing with a high end company. That's my 2cents.
The "keeping up with the Jones'" mentality goes a long way in high end sub-divisions. Over the years we've picked up several clients because they have saw us in our lettered trucks, uniforms, etc... If Mr. and Mrs. Jones have someone like that, well WE deserve it too... If they have their Audi A8, well, we'll get the S8.....

5 or 6 years ago in some sub-divisions it was nothing to see some guy in a beat up pickup with a Murray mower mowing a $500k home beside of a guy in a lettered truck with 2 Lazer Z's on the trailer. Now you may see 1 guy out of 10 who doesn't have that "professional" look.
Reply With Quote
 
Page generated in 0.03460 seconds with 7 queries