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Old 07-30-2014, 12:41 AM
Chris J Chris J is offline
LawnSite Silver Member
 
Join Date: Sep 2006
Location: Maldive Islands
Posts: 2,070
I'll figure out the science to this marketing thing one day and when I do....... I'll be rich!!! It's amazing how different mediums will give completely different results, even when the market might seem to be very similar. Case in point: My good friend and colleague operating the same kind of lighting business in Orlando is smoking me in terms of sales and he attributes the majority of his response to magazines. I've spent way too much money on this, and I've all but mimicked his ads, verbatim, and it has never worked for me in Northeast Florida (not even a little bit). Weird? I think it's ridiculous!!
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