I use Yellow page advertising as a supplement to my marketing. Spend your money wisely. I am working to completely rid advertising in my sales campaign and work strictly off referrals. However, targeted Direct Mail Advertising has worked for me...New homes especially. Try to get in with an HOA monthly newsletter that they send out to new homeowners in your area. Do some research and narrow your target market as far down as you can and then advertise in the appropriate channels to reach them. I'm curious to hear whats worked and what hasn't for you as of yet...anybody?