is Lawns R Us Inc incorporated yes and my name is registered since it is incorporated Truly if there was proof of my name taking business from there business, Then they might be able to take me to court. Also my r is not backwards. If it was then it would be a trade mark name. truely there can only be one name with the same legal spelling. If a company name is registered or reserved or has closed up shop went bankrup the name can not be used again. Some day i want my company to be a franchise in Wisconsin.