I'm in your state, but North GA is much different from Waycross. That said, if there are any upscale neighborhoods in Waycross I'd concentrate on that.
People in upscale neighborhoods WILL pay good money for services if your quality is top shelf. Don't go cheap. Stand by your pricing and and back it up with great service. You could also do fall and winter overseeding for bermuda lawns which enhances appearance and also gives you reason to mow during the winter months. Offer them the whole season package.
I suppose there is always a need to clean up pinestraw and liveoak leaves in your area.