My company only uses aquascape. My installers are comfortable with the product, and I think my customers will be hard pressed to find a better looking water feature than what they can install.
It took us a while to figure out what things we could do to make our ponds look better than competition. Anyone can did a hole and throw rock in it. Be creative and place each rock, Never stack rock. After all you don't see that in nature, and that is your inspiration