We are the largest in our market in our chosen field.
I know when somebody new starts up if they drive by me. I ALWAYS pay attention to them, no matter how small. I was small once. Small smart guys get big. Big guys are competion. So are small guys if you aren't paying attention.
65hoss is obviously doing a nice job. SOMEBODY's paying attention to THAT. I'd bet my paycheck on it.
I know a contractor in a southern market doing $11 million in landscape work. His biggest fear is the small guy just starting out. He pays attention to them ALL.
Stonehenge is right....IMO... Keep your friends close, and your enemies closer.