Register free!

The Green Industry's Resource Center



Reply
 
Thread Tools   Display Modes
  #1  
Old 03-01-2000, 12:42 AM
BLUECAR202 BLUECAR202 is offline
LawnSite Member
 
Join Date: Feb 2000
Location: iLLINOIS
Posts: 9
I was just wondering what kind of discounts if any you all give to those customers who convince their neighbors to hire you.
Reply With Quote
  #2  
Old 03-01-2000, 06:33 AM
fireball fireball is offline
LawnSite Member
 
Join Date: Jan 2000
Location: ne Pa
Posts: 172
15.00 per month per referal. Be careful the customers realize that it is 15.00 per month max. Some of these old bitties are great salespeople if they realize they could elinmate their lawn bill by picking up the phone. Be aware "birds of a feather stick together" A picky customer will always refer another picky customer to you. You have actually stumbled upon the Holy Grail. The only way to grow your business is by referrals. Forget advertising, yellow pages, or flyers. Larry Stone has an interesting concept using property transfers though.
Reply With Quote
  #3  
Old 03-01-2000, 06:40 AM
Guido Guido is offline
LawnSite Silver Member
 
Join Date: Feb 2000
Location: North Las Vegas, Nevada
Posts: 2,085
I posted this a while back when someone was asking about new ways of advertising: Paying $15 a month for only a referal is a little much don't you think. I know enough people I can &quot;refer&quot; you to to make $15 a month off you for the rest of my life. A referal is only pointing you in a direction......its not a contract. <p><br>Make up a letter to mail to all your existing customers telling them you will give them one free cut for every lawn they get you ( a contract for, not just a referral) or any jobs over $200- .That will come up the next time the neighbors or relatives are over the house admiring your work, as long as they show off your quality, your almost guranteed any of her friends or family thats looking for someone will hire you.<p><p>----------<br>&quot;guido&quot;<br>David M. Famiglietti
Reply With Quote
  #4  
Old 03-01-2000, 08:03 AM
Mowman Mowman is offline
LawnSite Senior Member
 
Join Date: Jun 2000
Location: Northwest Ohio
Posts: 553
Blue, starting this year I'm offering a free cut for every refferal. Residential only. I think it will get these old ladys to really start talking and sending business my way if they can get their lawn cut for free. Well good luck. Mowman
Reply With Quote
  #5  
Old 03-01-2000, 08:13 AM
slagerlawncare slagerlawncare is offline
LawnSite Member
 
Join Date: Jan 2000
Location: wisconsin
Posts: 97
fireball..<br>i don't know if i would go as far as saying that's the only way of advertising...but it is the best way. remember starting out ,you really don't have the referals yet. just my opionion.<br>also what is stone's property transfer concept?<br>
Reply With Quote
  #6  
Old 03-01-2000, 08:30 AM
yardsmith yardsmith is offline
LawnSite Senior Member
 
Join Date: Jan 2000
Location: Ohio
Posts: 626
I have had a policy for the last 4 years that referrals earn a customer free mowings.<br>My stipulations are that if a cust. gives me a ref. & they sign on, then I will give them 1 free mowing after I have mowed the referral 3 times- Eliminates those who'd refer people & then they'd quit after they got a free mowing.<br>Works out in a # of ways. A friends referral will always outweigh someone picking you out of the yell. pgs. <br>Second, alot of times they'll refer neighbors, which means more lawns right where you're already at. No driving across town for 1 lawn. If people like your work enough, it can snowball. My first year I ended up with 5 lawns on the same cul-de-sac.<br>Plus, once they figure it out, they can work towards free mowings all the time- who wouldn't want that?<p>----------<br>Smitty ô¿ô<br>
Reply With Quote
  #7  
Old 03-01-2000, 08:37 AM
lawrence stone's Avatar
lawrence stone lawrence stone is offline
Banned
 
Join Date: Jan 2000
Location: anthracite valley, commonwealth of pennsylvania Winter residence: Charlotte County FLA
Posts: 2,079
Fireball wrote:<p>&gt;Larry Stone has an interesting concept using property transfers though. <br> <br>I just pick up the &quot;list&quot; a few days ago (one of my customers is a small realitor and had something to do with the multi-list)and<br>today I start entering the addys manual into<br>office 97 acess databases. This list goes back 2 full years plus and is every residential transfers (200k+)in my PRESENT residential service area.<p>I just print the names on labels then stick<br>to some postcards I had printed (commercially)<br>I was going to send them out this weekend if the warming trend continues.<p>You need to send out three more mailings<br>April, May, June with a different theme for<br>max effect.
Reply With Quote
  #8  
Old 03-01-2000, 08:45 AM
slagerlawncare slagerlawncare is offline
LawnSite Member
 
Join Date: Jan 2000
Location: wisconsin
Posts: 97
what other way of getting property transfers is there?
Reply With Quote
  #9  
Old 03-01-2000, 09:03 AM
thelawnguy thelawnguy is offline
LawnSite Silver Member
 
Join Date: Dec 1999
Location: Central CT
Posts: 2,412
In the past, I used to give $50 credit to customers who provided a seasonal mowing referral, then I stopped when I figured Id get the referral anyway since Im one of the few co's in my area which does a good job without raping the customers checkbook.<p>Bill
Reply With Quote
  #10  
Old 03-01-2000, 04:28 PM
fireball fireball is offline
LawnSite Member
 
Join Date: Jan 2000
Location: ne Pa
Posts: 172
you could also get the list from the deed transfer at county offices. The transfer tax rolls would probably do it but I don't know if you could access the information via computer. My county really keeps a tight lid on &quot;public&quot;records, they don't freely hand out anything, and don't mind making you hop over several hurdles before they divuluge. What they are doing is protecting the lawyers who charge you for the free information. The lawyers in the know drop by with Xmas presents in July.<p>In response to my 15.00 giveway per month. Since my minuim charge would be 50.00 per month. A free cutting would amount to 3 months referrals. If you saw my costing sheet you would see that I have this already covered. in addition, my costing sheet also allows the costing of 3% of the profit, if an employee refers the job under his incentive program. And since I insist on 3 year contracts, I usually don't attract the customer who is motivated by trying to save 15.00 off a 800.00 per month bill. What I am extending to the customer is professional courtesy and an acknowledgement on my part that he did something for me.
Reply With Quote
Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump





Powered by vBulletin® Version 3.8.6
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
Copyright ©1998 - 2012, LawnSite.com™ - Moose River Media
All times are GMT -4. The time now is 11:58 AM.

Page generated in 0.10231 seconds with 7 queries