Real World Advantages That A Client Will Buy

[Smallaxe]

With the high prices of ferts, getting worse every year, we could certainly use a simple, common sense idea of getting more NPK onto the lawns. Even utilizing NPK for efficiently...

What are some practical steps that are easily understood by clients, that maintain beautiful lawns?

[starry night]

Originally Posted by Smallaxe

With the high prices of ferts, getting worse every year, we could certainly use a simple, common sense idea of getting more NPK onto the lawns. Even utilizing NPK for efficiently...

What are some practical steps that are easily understood by clients, that maintain beautiful lawns?

Improve the soil.

[Smallaxe]

Originally Posted by dirtandhoops

Improve the soil.

Thanks for the response...

I could speak for 15 minutes, just giving the client a brief over view...

How do we relate the idea of improving the soil, to the fella who thinks of grass as an outdoor carpet?
What is simply understood by the average homeowner?

[starry night]

Originally Posted by Smallaxe

How do we relate the idea of improving the soil, to the fella who thinks of grass as an outdoor carpet?

Somehow have to convince him that the soil underneath is more important than underlayment sheathing.

[dKoester]

Are you looking for great copy for your marketing material?

[OrganicsMaine]

Originally Posted by dKoester

Are you looking for great copy for your marketing material?

Yeah I am! Lets see what we can come up with here!

[Smallaxe]

Originally Posted by dKoester

Are you looking for great copy for your marketing material?

I would like to be able to market some organic activity, without sounding like an enviro-nut, with lots of do-gooder ideas. High sounding academic words, ideas, and concepts, appears like snake oil.

I am hoping for basic common sense ideas, that would appear to the client as a moment of discovery. For exa: We know that good soil structure, produces healthier turf but how can we sell a job to the client, that makes it happen?

[Kiril]

Originally Posted by Smallaxe

I would like to be able to market some organic activity, without sounding like an enviro-nut, with lots of do-gooder ideas. High sounding academic words, ideas, and concepts, appears like snake oil.

I am hoping for basic common sense ideas, that would appear to the client as a moment of discovery. For exa: We know that good soil structure, produces healthier turf but how can we sell a job to the client, that makes it happen?

The same way you sell any job .... by appealing to their pocket book.

[Smallaxe]

Originally Posted by Kiril

The same way you sell any job .... by appealing to their pocket book.

You get what you pay for... People that I work for would just as soon pay a standard price for standard squirt and fert, than to deal with a 'pie in the sky' option. Though it may be cheaper.

I have made headway with compost applications, but that is not easy to market to new clients. For the very reason you've just stated...

[Kiril]

Originally Posted by Smallaxe

You get what you pay for... People that I work for would just as soon pay a standard price for standard squirt and fert, than to deal with a 'pie in the sky' option. Though it may be cheaper.

I have made headway with compost applications, but that is not easy to market to new clients. For the very reason you've just stated...

You need to successfully explain how proper landscape/soil management will reduce overall maintenance costs in the long term, saving them money. It is a hard sell to anyone when the initial costs are high.