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Old 02-24-2011, 04:41 PM
sergman89 sergman89 is offline
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which is better, a Letter, postcard, or flyer?

As we all know its time to advertise.

Me and my business partner have decided a letter may be better for a first run at it this year.

I think a post card would be good for the second run, which I get 1000 for 60.

And a flyer might be good for a third fun, maybe even a door hanger!

With your experience Im asking which has the best return on investment?

The letter is a more professional way of saying hi, but alot of people may say hmmm junk mail?

The post cards have a clever design on the front that will catch eyes, and flyers/doorhangers have a 5% return as I read from this site.

Any thoughts, or comments?

Thank you in advance!!
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Old 02-24-2011, 05:50 PM
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walker-talker walker-talker is offline
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I would say a letter with a hand-written target and return address on the envelope would do the best as far and getting the potential customer to read. I don't think I would enclose a letter, but maybe a flyer. A 5% return on any piece on direct mail is outstanding. I read somewhere that the national average (non-industry specific) is 2.6%. I mailed out 2500 postcards (twice) a few years ago and average 1.7%. In this economy, I would think .5%-1% would being doing ok.
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Old 02-24-2011, 07:01 PM
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kirkmbrown2001 kirkmbrown2001 is offline
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Don't expect miracles!

I put out 200 postcards in a wealthy neighborhood last year and got 1 call for an estimate but didn't get the job. Whichever option you choose, don't expect miracles!
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Old 02-24-2011, 08:16 PM
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walker-talker walker-talker is offline
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Quote:
Originally Posted by kirkmbrown2001 View Post
I put out 200 postcards in a wealthy neighborhood last year and got 1 call for an estimate but didn't get the job. Whichever option you choose, don't expect miracles!
That's a .5% rate of return..not surprising. I have never targeted the extreme wealthy, but I have heard it is a tough market to penetrate (for lawn care).
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PROGRESSIVE LAWN & LANDSCAPE
Check out my website

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www.wichitalawnmowing.com
www.partybuswichitaks.com

"We are what we repeatedly do. Excellence, then, is not an act, but a habit."
- Aristotle

"Simplicity is the ultimate sophistication."
- Leonardo da Vinci
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Old 02-25-2011, 12:05 AM
sergman89 sergman89 is offline
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Thoese are insane numbers, I past out 200 very low quality door hangers and I got 6 clients, only 3 were steady though! Then FREE word of mouth recieved another stead 6 from that go at it.

thats not 5% but higher then 2%

I am assuming putting out professional letters (without individual names) might catch a good few eyes. Then bang out some post cards a week later. Then door hangers two weeks after. come april postcard it one more time

Each go at it will be a little over 700 homes so that people know the name of our business and think KM before any other
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Old 02-25-2011, 07:09 PM
sergman89 sergman89 is offline
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Not to slap anyone in the face, just re-read last post.

Just saying I usually get around a 5% response then word of mouth does the rest.

*Also posting to bump the thread*
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Old 03-01-2011, 03:08 PM
rnd rnd is offline
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Check out our website at RNDSigns.com and see hundreds of layouts for advertisement ideas. Keep in mind marketing is trial and error and tracking your results is the best tool to keep track of what is working

Download a FREE marketing handbook and planner off of our website
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